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Have You Considered Writing a Book in Your Area of Expertise?

By: Robert Murray, President, Style-Matters

Why write a book?

As an expert in your field of business, you’ve devoted years to excelling in your chosen profession. Chances are, you have valuable information and resources to offer. Writing a book can be the perfect way to synthesize your wisdom into a single marketable package. A book can add value to your business presentations and public speaking engagements, and a well-written and well-presented project can increase your credibility and impact in your field. Additionally, a book can be a great contribution to your professional brand.

Where should I start?

Working with a ghostwriter or book development team can be a great way to organize your material, identify the most successful “voice” for your project, and consolidate your ideas. A book development team can also offer strategies for marketing your book outside your current sphere of influence. You’ll get the most return on your investment if you have a structure in place before you approach a ghostwriter or book development firm. Create a comprehensive outline that covers the material you want to present, and gather together any written materials you may have already created, including presentations, lectures, and papers you have written on your topic area in the past. If you already have a manuscript, a book developer can help you refine and polish it so that your message comes through clearly. Your book developer can also work with you to establish a publication and marketing strategy, whether you decide to self-publish or approach a traditional publisher with your project.

How can I ensure my project best represents me?

Whether you work with a book developer or write the book on your own, you’ll want to make sure it’s proofread, edited, and error-free. Typographical errors, grammatical inconsistencies, and sloppy formatting detract from your message and decrease reader confidence in your expertise. Even if you decide not to invest in a book developer, it’s always a good idea to hire a proofreader or copyeditor to review your manuscript before self-publication or submission to a traditional publisher. If you choose to self-publish, you may also want to hire a designer to support you in formatting and producing either a physical book or e-book. Investing in your project from the beginning ensures a professional, well-designed product that best reflects your experience and wisdom.

What’s next?

Work with your publicity and marketing team to develop effective strategies for using your new project to build your brand. Your publicity team can help you identify new avenues for outreach. You’ve worked hard on your project, and you’ll want to ensure it has the maximum possible impact. Use your book in combination with social media, including Facebook, Twitter, and your website or blog, to deliver your message to as broad an audience as possible.

Robert Murray, President

Robert is StyleMatters’ senior operational manager, overseeing marketing, sales, information technology and new business development enterprises. He manages day-to-day operations to ensure seamless connectivity between editors and clients, cultivate new client relationships and promote business growth.

Prior to joining StyleMatters, Robert was an investment banker at Lehman Brothers, where he raised private and public capital for governments and blue-chip financial services firms. His clients included General Electric Capital Corporation, SallieMae, General Motors Acceptance Corporation, Pacific Life, Petróleos Mexicanos, the Government of Mexico, the Government of Turkey and many others. During his time at Lehman Brothers, he negotiated the raising of more than $25 billion in new public and private funds for his clients.

Robert holds an MBA from the Wharton School and an MA in International Relations from the Johns Hopkins University School of Advanced International Studies (SAIS). He graduated with a BA in Engineering from Northwestern University.

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